At Khay&Nema, we believe your clothing should do more than just look good — it should feel good, last long, and reflect the care that went into making it. That’s why we use 100% SUPIMA cotton in our products. But what exactly is SUPIMA cotton, and why are we so committed to it?
Here’s the full story.
Not All Cotton Is Created Equal
Supima cotton represents less than 1% of the cotton grown in the world. It’s a rare, premium variety of extra-long staple (ELS) cotton grown exclusively in the United States. While regular cotton fibers measure around 1 inch in length, Supima’s fibers average 1.5 inches or more. That difference in fiber length might sound small, but it’s what makes Supima cotton stand out — in softness, strength, and colour retention.
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1. Unmatched Softness
SUPIMA cotton has a smoother, cleaner yarn surface. The result? Fabric that feels buttery-soft against your skin. Unlike short-staple cottons that can feel coarse or pill over time, SUPIMA stays luxuriously soft — wear after wear, wash after wash.
2. Built to Last
One of the most powerful traits of SUPIMA is its strength. Its long fibers are resistant to fraying, tearing, and pilling. This means our garments hold their shape and integrity far longer than your average tee or cap. When you invest in a Khay&Nema piece, you’re investing in quality that lasts.
3. Colour That Stays True
SUPIMA cotton absorbs dye better than regular cotton. That means deeper, richer colours that resist fading. Whether it’s your favourite black tee or a natural earth-toned cap, SUPIMA holds colour vibrancy like no other — even after repeated washes.
4. Sustainably Grown, Ethically Made
SUPIMA is grown exclusively in the U.S. using state-of-the-art precision agriculture, which reduces water usage and minimizes environmental impact. Every step — from seed to fabric — is carefully tracked and responsibly managed. That aligns with our mission at Khay&Nema: to create pieces that are respectful of people and the planet.
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Why It Matters to Us — And to You
At Khay&Nema, we don’t believe in cutting corners. Every product we release is something we’re proud to wear ourselves. By choosing SUPIMA, we’re making a commitment to superior quality, sustainability, and integrity — and giving you clothing that feels just as good as it looks.
We know you have options. But we also know that once you wear SUPIMA, you’ll feel the difference — and you won’t want to go back.
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Experience the Difference
Whether it’s our ultra-soft tees or our premium cotton trucker caps, every piece tells a story of craftsmanship and care. SUPIMA is the fabric of that story — and you’re part of it.
Welcome to a higher standard of cotton. Welcome to Khay&Nema Clothing.